‘Peeing on this ad may change your life…’

Ha, too right!

Ikea has taken marketing to an entire new level with an advert that they have recently released!

If a pregnant woman urinates on the flyer, the HCG in her urine will cause an invisible code to react and reveal a discount code for a crib/cot for the new arrival…

Kooky – but clever marketing nonetheless.


What do YOU think of this marketing? Will you be on your way to grab one of these flyers…? Tell us in the comments!

Love from Katie! Xx

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