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by Danielle Porter

Start A Business And A Family Using These Essential Tips

Start A Business And A Family Using These Essential Tips

Becoming an entrepreneur while starting a family may sound like a daunting challenge, and while not everyone is cut out for it, owning a business can actually be a major advantage as you begin your parenting journey. Not only will you have lots of flexibility with your schedule, but you can also maximize your time with your child by working from home. Look for online services and specialized tools that will help you meet both your professional and personal goals; it may help to find support from other parents who have been in your shoes. Check out these tips on how to start your business while welcoming a baby:

Create a Plan that Will Guide You

Your business plan is much more than just a list of ideas; it’s a detailed proposal that will show potential investors or lenders why they should back you, and it’s also a guide that will help you get through the first year and beyond even as you navigate parenthood. This plan should include everything you’ll need the most important people to know, such as how many employees you’ll have, what your structure will be (limited liability companies and corporations are two of the most common options), how you’ll market your products or services, and exactly how much funding you’ll require to make it all happen. 

Prepare a Strategy

Because marketing is such an important part of running a business, it’s critical to spend some time on a strategy before you put it into your business plan. This process requires some homework on your end to find out who your target audience is, what they’re shopping for, and who your competition is. Marketing is an ongoing task for most businesses, so in order to make the process easier on yourself as you build your family, start with a great branding campaign. This will include a logo and slogan that convey your message: what do you sell? Why should customers choose you?

Make Work Easier

Because you’ll have so much on your plate professionally, it’s a good idea to set up a work area that still allows you to take care of your family, especially in the first few months after the baby comes home. If you don’t have room for an office, utilize a standing or portable desk option that will allow you to move around, or create an area where you can access your laptop and other work tools while feeding the baby for those times when you have to multitask. The more you can introduce work/life balance, the easier it will all be on both you and the baby.

Also, take advantage of resources and apps that can help you streamline your efficiency. In other words, work smarter, not harder. For instance, if you’re working with lots of documents, an app for scanning a number of pages and creating a single PDF will save you a great deal of time and hassle, and make it a lot easier to send information to clients or team members electronically.

Stay Organized

Another way to smoothly merge both parts of your life is to utilize a few apps or other resources that will help you stay organized. Whether you need to devise a file system for invoices or manage your productivity, there are tons of options that will assist you with staying on top of your to-do list. Before downloading an app or investing in an online service, read reviews and make sure they’re the right ones for your needs so you don’t end up paying for things you won’t use.

Starting a business and a family at the same time is a big undertaking, but with the right moves, you can pursue your goals without creating stress for yourself. Use the tools available to you as an entrepreneur so you can achieve balance on both sides of your life and enjoy the process.

 Written by Danielle Porter at The Mama Poppins.

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Danielle Porter is a home decorating consultant and mom to two young children. She created to share her experiences as a busy working mom and to offer advice and support to fellow moms.
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