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Natural Baby Shower - THE Ethical Brand for New & Expectant Parents



Pretty Mama

For breastfeeding mummies, it can be tricky to find fashionable, comfortable clothing that is easy to nurse in.

So many of the mums over in our community group ask the question, "where can I get AMAZING breastfeeding-friendly clothing from?" - and it can often be hit and miss as what suits one mum, may not suit another. This is why we love Pretty Mama and are super excited to share their brand with you all. Their range is not only designed with the comfort and convenience of breastfeeding mummies in mind, but also follows a minimalist design principle to keep their fabulous clothing as inclusive for every taste as possible.

Who are Pretty Mama & and what is their ethos?

Pretty Mama is a 'disruptive' - meaning boundary pushing - breastfeeding and maternity brand co-founded by two sisters, Alex and Jenny McFadden, in Spring 2020. Their mission? To support and champion breastfeeding mothers on their nursing journeys and to become a household name far and wide for easy access breastfeeding clothing.

We must also mention, Pretty Mama was seen on Dragons Den' in 2022 too!


The founding duo of Pretty Mama, Alex & Jenny McFadden

Why we LOVE Pretty Mama clothing

There are so many reasons to adore Pretty Mama - their brand is very much focused on the concept of 'slow fashion', something that is very much against the grain in these modern times of 'fast', disposable fashion and trends that seem to last for days. Pretty Mama wants their fashion to be more sustainable, fair-priced, and employment generating for the textiles industry. This ethical stance gives Pretty Mama such an edge, and their products are made with so much more care and thought in order to deliver true quality that will last.

It doesn't end with the sustainable clothing, either - Pretty Mama have just signed up to the Tree Appeal and for every sustainbale UK made item purchased from Pretty Mama, they will be planting a tree in the UK. You can find out more here.

Another of the standout features of the Pretty Mama brand for us is that their clothing perfectly balances classic styles with minimalism, meaning that everything you purchase will remain chic long after your baby is born and has finished nursing. This of course will save you money on clothing, plus if you plan to have more children, you'll be able to store your Pretty Mama maternity and nursing wardrobe essentials safe in the knowledge that nothing will be outdated in a few years time.

Finally, we're mind blown by how cleverly designed Pretty Mama maternity and breastfeeding clothing is. You needn't ever worry about layering and lifting up your top - simply access your boobs via the very discreet slits within the fabric of the top, or unzip depending on which garment you're wearing. They're so easy to breastfeed in, and don't gape open awkwardly when you're moving around! 

It's also worth mentioning that this design is 'Design Registered' meaning that other brands cannot copy this genius breastfeeding design by Pretty Mama, making this clothing something really very special as you won't be able to get anything quite like it elsewhere.

Our favourite finds...


These discreet slits in Pretty Mama maternity and breastfeeding clothing are very unobtrusive and don't gape when not in use, giving you peace of mind and also convenience come feeding time! We love the selection of soft, flattering colour tones and fabrics - there's something to suit every breastfeeding mum.



We really like the length of the Pretty Mama maternity and breastfeeding tops and jumpers too - everything is designed with comfort in mind, but is perfectly balanced with versatility. Whether you're wearing jeans and heels for a mummy brunch date, or are dressing down with leggings and trainers, Pretty Mama clothing will be on-point.


What postage do Pretty Mama offer?

For delivery to the, UK and Channel Islands, orders will be posted via Royal Mail tracked delivery. Standard delivery can take 3-5 days to arrive. For international orders, these will be posted via a tracked/signed for service. Delivery timescales will vary, depending on the destination of the order. 

Find out more here.

Our verdict...

We're big fans of Pretty Mama and really admire their principles as a brand - sustainability is so important, and of course we're pleased that so many of you breastfeeding mums in our community could have a much easier time out and about thanks to the savvy & stylish breastfeeding clothing designs at Pretty Mama.

The pricing points are all extremely reasonable when you consider the high level of attention given to the quality of the fabric and manufacturing as well as the unique and legally protected design - these are unique investment pieces that will stand the test of time (as well as energetic parenting hijinks...) and will be forever chic! Pretty Mama really have breathed fresh life into the concept of maternity and breastfeeding clothing.

P.S. - you can get free delivery when you spend more than £50!

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