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Parents More Concerned About Plastic Waste Than Education

Mummies, daddies and caregivers, this latest research may pique your interest.

Latest research from nappy experts Bambino Mio shows that nearly half of parents - 48% - are more concerned about plastic waste than their children's education and career prospects, which is very compelling. Just how problematic is the impact of plastic waste, and how much can we do as parents to reduce plastic waste and our impact on planet earth? The answers may interest you.

Find out more about the research shared with us by Bambino Mio below...



● A staggering 10 million single-use nappies are thrown away each day in the UK - that’s 3.6 billion every year
● 86% of parents say the government needs to do more to reduce nappy waste
● Half (48%) are more concerned about plastic waste, which includes nappies, than their children’s education and career prospects
● Fighting on behalf of those who can’t yet speak up for themselves, nappy expert Bambino Mio has started a petition calling on the government to urgently address the problem

Each day, 10 million single-use nappies are thrown away in the UK. That’s a shocking 3.6 billion each year and an unsustainable amount of waste for future generations to manage. A new study from nappy experts, Bambino Mio has revealed 92% of UK parents are worried about the impact of plastic waste on their child’s future. Almost half (48%) said they were in fact more concerned about the impact of plastic waste than their child’s education or future career prospects.


The research also uncovered:

● Over half of parents (55%) admit their child has spoken to them about climate change and asked them to stop an associated action, like using single-use plastics
● 69% would struggle to explain how single-use plastic will affect the world to their child, admitting they don’t know enough about it, and aren’t sure of the facts
● On learning that 10 million single-use nappies are sent to landfill, or incinerated, each day in the UK - 86% of parents surveyed said the government needs to be doing more to tackle nappy waste
● What’s more, 87% said they would have chosen reusable nappies for their baby if they’d been midwife or hospital recommended.

Fighting the problem head on, a group of little revolutionaries have taken to Parliament Square recently in a protest to raise awareness of the devastating impact of single-use nappies. Sporting babygrows and trailblazing tees with protest slogans including ‘My nappy’s rubbish’, ‘Our future’s not disposable’ and ‘It’s my planet and I’ll cry if I want to’ - images of the mini rebellion show tots as young as four months taking a stand against the environmental devastation caused by single-use nappies and demanding immediate change to protect their futures.

Bambino Mio, who organised the protest, has started a petition calling for the government to create a national strategy to reduce nappy waste in line with other single-use plastic targets.


Guy Schanschieff, Founder at Bambino Mio said:

“Single-use nappies are 75% plastic and with such a huge number being thrown away every day - the future we’re making for the next generation is getting messier by the minute. It’s our responsibility to change things now.”

Elisabeth Whitebread, Head of Purpose at Bambino Mio added:

“Bambino Mio is determined to clear up the mess caused by single-use nappies. We’re starting from the bottom up by supporting parents with a sustainable alternative to single-use nappies, which are currently the biggest contributor to household waste for parents with children under two. Put simply - nappies are necessary, but the waste they cause isn’t.”

Parents who switch to reusable nappies could reduce their carbon footprint by up to 93% and
save over £700 during their child’s nappy wearing years. To find out more about how to support
the reusable revolution and get started on your journey with reusables, visit the Bambino Mio website here.

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