Visit our USA site
If you are planning a family getaway this spring, Alton Towers & CBeebies Land Resort has just launched an offer that is almost too good to miss.
The famous Stay for a Night, Play for a Year* package has returned for 2026, offering families the chance to turn a single short break into a full twelve months of theme park adventures.
By booking a qualifying overnight stay at one of the resort's iconic themed hotels, every guest in your party will receive a Merlin Essential Annual Pass at no extra cost. This means that for the price of one holiday, you can enjoy unlimited return visits to Alton Towers, as well as access to over 20 other top UK attractions. With the 2026 season just around the corner, there has never been a better time to lock in your family fun for the year ahead.
How the "Stay for a Night, Play for a Year" Offer Works
This exclusive deal is available for stays booked between 14 March and 26 June 2026, provided you book by the 1 March deadline. Prices for this package start from just £95 per person, making it an incredibly cost-effective way to secure a year's worth of entertainment for the whole family.
Your package includes:
-
An overnight stay in a themed room at the Alton Towers Hotel, Splash Landings Hotel, CBeebies Land Hotel, or the Enchanted Village Woodland Lodges.
-
A delicious buffet breakfast to fuel your day of thrills.
-
A Merlin Essential Annual Pass for every guest in your booking.
-
9 holes of Extraordinary Golf and complimentary car parking for hotel guests.
- Inclusive car parking for hotel guests
The Merlin Essential Annual Pass is the real star of this offer. Not only does it grant you entry to the UK’s biggest theme park throughout the season, but it also opens the doors to the London Eye, THORPE PARK Resort, Chessington World of Adventures, and SEA LIFE Centres across the country.
New for 2026: The Bluey Ride at CBeebies Land
The timing of this offer is perfect for fans of everyone's favourite Blue Heeler. Alton Towers has confirmed that a brand new Bluey-themed ride is officially joining the line-up at CBeebies Land for the 2026 season.
This new attraction is designed specifically for toddlers and young children, allowing them to step into Bluey’s world for a playful, interactive experience. Whether your little ones want to meet Bluey and Bingo in person or explore the new themed area, having an Annual Pass means you can visit as many times as you like to experience the "For Real Life" magic. Combined with existing favourites like the Octonauts Rollercoaster Adventure and the Peter Rabbit Hippity Hop, CBeebies Land is set to be the ultimate destination for young families this year.
Why Book a Short Break?
Staying overnight at the resort adds an extra layer of magic to the experience. When you stay at the CBeebies Land Hotel, the fun doesn't stop when the park closes, as there is a full schedule of evening entertainment, character meet-and-greets, and themed play areas to enjoy. For those seeking a bit more tranquility, the Woodland Lodges offer a peaceful escape in the heart of the Staffordshire countryside, complete with whimsical fairy-themed decor that children adore.
Booking a short break also gives you more time to explore everything the resort has to offer, from the tropical temperatures of the Waterpark to the high-octane thrills of Nemesis Reborn and The Smiler.
The Alton Towers Stay for a Night, Play for a Year offer is a fantastic way to stretch your holiday budget further in 2026. Because the offer is subject to limited room availability and must be booked by 1 March, we recommend checking your diary and securing your dates as soon as possible. Whether you are there for the adrenaline-pumping world class coasters or the brand new Bluey ride, a year of adventures is waiting for you just beyond the towers.
.png)
.webp)
