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Natural Baby Shower - THE Ethical Brand for New & Expectant Parents



Natural Baby Shower - THE Ethical Brand for New & Expectant Parents

Natural Baby Shower are THE brand for expectant parents seeking the very best for their baby.

With there being so many brands and retailers to choose from, we are positively bombarded as parents in this day and age. It can be seriously tricky to gauge who has the best interests of their customers at heart, with ethical, safe and high quality baby products and who perhaps wants to make a sale without full transparency or a care for their customer base.

This is why we're huge fans of Natural Baby Shower - they've impressed us with their ethos and their gorgeous range of baby products, and we're excited to introduce them to you!

Who are Natural Baby Shower and why are they renowned?

Starting out as a small business running from their founder Vic's kitchen table, Natural Baby Shower has blossomed into the leading independent retailer with families globabally trusting them to source the best quality, most sustainable baby products, at the fairest prices.

Natural Baby Shower believes strongly in the ethos of "buy well, you’ll buy once" - something we strongly relate to! Good quality products should be durable and reliable. Natural Baby Shower puts a lot of effort into sourcing the 'safest, most stylish, sustainable' baby and parenting products on our planet and only works with brands who work ethically, organically, and in a way that is kind to our environment. They truly are a brand dedicated to creating a greener world for our children to inherit.

Travelling this Summer with baby...

Are you travelling with your baby over the summer months? Lucky you! We hope that you have a wonderful holiday and make magical memories to last a lifetime. However, for those long journeys you'll need to be able to rely on your baby essentials - no one needs a broken carrier or pram two thousand miles away from home, right?!

With over 125 trustworthy, tried-and-tested brands in stock at Natural Baby Shower, the option to book a virtual appointment with a nursery specialist to discuss product specifications, and a heartfelt aim to ensure that they only sell the best to their customers, you're sure to be thrilled with your purchases and will be able to travel with your baby with peace of mind.

Infant Carriers

If you're travelling somewhere not particularly pram friendly, a great infant carrier will prove to be an investment - and your new best friend.


At Natural Baby Shower, we spotted this beautiful Ergobaby Omni in a light Natural Linen shade - perfect for keeping baby cool in sunny climates, and a brand renowned by parents of little ones globally as one that can be relied upon. Ergobaby is another tried and tested brand of infant carrier, some parents prefer a wrap to a buckled carrier - the parents in our community rave about the Ergobaby Aura!

Cheeky toddlers can still join in on the carrier fun on holiday - we've all been there with the aching legs, tears and tantrums when they've just had enough. The Wildride Toddler Carrier allows them to sit comfortably and hands-free on your hip, and for those of you with strong shoulders, the MiniMeis G5 will allow you to carry the kids on your shoulders safely and comfortably. 

  1. Buy the Ergobaby Aura Mesh Baby Wrap - Twilight Navy Mesh*
  2. Buy the Wildride Toddler Carrier - Zebra*
  3. Buy the MiniMeis G5 Shoulder Carrier - Black Premium*
  4. Buy the Ergobaby Omni Dream Baby Carrier - Natural Linen*

Travel cots for summer holidays

In need of a new travel cot? Natural Baby Shower has an enormous range of well-known brands who you can trust when it comes to sleeping arrangements for your tot over the summer.


For versatility, we're so impressed with this Phil & Ted crib cover - it will help to turn a travel crib into a playpen. For smaller babies not sitting up or able to climb, the Phil & Teds Traveller Crib V5 is a great choice, and makes it easier for you to reach in for baby. The easy folding and compact BabyBjorn and Bugaboo Stardust options we spotted are also options to consider when you travel with your baby - whether by plane, train or car, these will be easy to transport from A and use at B!

  1. Buy the Phil & Teds Traveller Travel Crib Sun Cover*
  2. Buy the Bugaboo Stardust Travel Cot 2024 - Black*
  3. Buy the BabyBjorn Travel Cot Light - Silver*
  4. Buy the Phil & Teds Traveller Travel Crib V5*

Strollers for summer travelling

What prerequisites do you have for an ideal stroller? For us, and for the parents in our community, it's fair to say that being lightweight, nippy, easy to fold and aesthetically sleek are four main 'buying points'. You won't be short of choices meeting these criteria at Natural Baby Shower!


How sleek and stylish do these compact strollers at Natural Baby Shower look!?

For versatility, the Joolz Aer is a great find - it can be purchased with a carry cot, as part of a travel system. We also love that shade of navy blue. The CYBEX Coya is also super versatile, being approved by most airlines as luggage; it's also light and nippy, for airport dashing. 

The BABYZEN YOYO2 was the first stroller to be accepted as cabin luggage on-board a plane, and we think that this looks so gorgeous in that shade of toffee. Last but not least, we could not forget the fabulous Bugaboo Butterfly in that delicious shade of taupe; it weighs a mere 7.3kg, so it's very easy to steer around airports and on holiday, and it has been certified for air travel by the International Air Transport Association.

  1. Buy the Joolz Aer+ Pushchair - 2024 - Navy Blue*
  2. Buy the CYBEX Coya Compact Stroller - Sepia Black*
  3. Buy the BABYZEN YOYO2 6+ Stroller - Toffee*
  4. Buy the Bugaboo Butterfly Pushchair - Desert Taupe

For more guidance on compact strollers, watch the video below from Natural Baby Shower...


What are Babiators*? Great question! They're the kids essential you didn't know you needed, until you invested in some for your children. We're total converts! Sunglasses are often overlooked when it comes to their importance - we only ever get two eyes, and protecting them whilst our kids are young will give them the best shot at good future eye health. Did you know that children receive 80% of their lifetime UV exposure under the age of 18 which is why sunglasses in any weather are extremely important but even more so during the summer months.


These sunglasses frames are made from a flexible rubber that is virtually indestructible - they won’t break when you bend or twist them. The lenses are also impact and shatter-resistant which offer 100% UV protection from the strong sun. Here is the full Babiator product specification:

  • Safe - UV400 lenses that offer 100% UVA + UVB protection.
  • BPA-free and they undergo rigorous testing to ensure they’re safe to wear, touch, and even chew
  • Stylish and made with gentle materials for all-day comfort.
  • Lots of frames styles to choose from
  • Durable with impact & shatter-resistant lenses and flexible, rubber frames - can be twisted, stepped on and thrown
  • Guaranteed - if you lose or break your Babiators sunglasses in the first year, Babiators will replace them (all you'll pay is shipping and handling fees)
  • Designed to fit little faces with no pinch at the temples or nose, and made with soft material
  • Fun, vibrant microfibre draw-string storage bag included to protect and clean
  • 100% eco-friendly packaging 

Shop all Babiators here*

How happy does Max look wearing his Babiators below...


Luggage & Changing Bags

Luggage that is easy to travel with when you have kids in tow is essential - there's an excellent selection at Natural Baby Shower.
IATA approved for airline overhead storage, the Bugaboo Butterfly Transport Bag is a must-buy for jet setting mummies! For those of you with tiny babies who will need changing on the go, the Finnson Ida looks trendy, but is super versatile, with it's own changing mat as well as being waterproof and created to be water repellant.
For children developing an independent streak, why not let them take their own luggage? One less job for you! We're in love with the Stokke JetKids, a 23L ride-on that they can also pull. This Olli Ella See-Ya Suitcase is another one we can see being popular with your little fashionista.
  1. Buy the Finnson Ida Eco Holdall/ Hospital Bag With Changing Mat - Camel*
  2. Buy the Bugaboo Butterfly Transport Bag - Black*
  3. Buy the Stokke JetKids Travel Bundle - Green Aurora*
  4. Buy the Olli Ella See-Ya Suitcase - Sorbet*
Our verdict...
For discerning parents-to-be (or perhaps those buying to treat a loved one), Natural Baby Shower is the perfect destination for all of your shopping needs. They tick every single important box; ethical, eco-friendly, responsible sourcing, and of course, fantastic prices! No matter what you're on the lookout for in preparation for your summer travels, you will find your perfect purchase at Natural Baby Shower. We must also add that we're really pleased by how many air travel approve products Natural Baby Shower stocks; this makes life so much easier for parents on their travels.
Affiliate links are marked with an *
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