A mum has shared a photo of a controversial sign she’s spotted in the Special Care Baby Unit at her hospital, sparking outrage and debate…

Mummy Ash Cottrell posted the offending image on her Twitter whilst in SCBU with her newborn… What do you think? We think that the wording is tactless and not at all helpful to tired and emotional new parents who need a breather, not shaming for catching up with the outside world at what must be a very worrying and isolating time.

Of course, looking at and engaging with your baby is very, very important, and it can even help your supply when pumping, but the tone of the message is more patronising than informative – a better approach is needed by the unnamed hospital in this instance!

I’m on SCBU with my 5 day old. This poster makes me sad… pic.twitter.com/GYDgcgUtN2

— Ash Cottrell (@dr_cottrella) January 5, 2020

Tell us your thoughts in the comments!

Love from Katie & Team BBY. Xx